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There he learned the nuances of fine typography, while he assisted A.M. Cassandre and Le Corbusier. Journalistic, imaginative and manipulative photography were revolutionary influences and Matter, long-enamored with the camera, began to experiment with the Rollei as both a design tool and an expressive form—a relationship that never ended. Herbert Matter, (born April 25, 1907, Engelberg, Switzerland—died May 8, 1984, Southampton, New York, U.S.), Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art.. Matter studied with the painters Fernand Léger and Amédée Ozenfant in Paris, where he later assisted the graphic artist Cassandre and the architect Le Corbusier. It was his first cinematic attempt, yet because of the sympathetic and deep understanding that only one kindred artist can have for another, the completed film was one of the finest in its genre. Posted on May 4, 2012 by Herbert Matter and Massimo Vignelli. Close friends of Matter and his wife Mercedes were the painters Jackson Pollock, Willem de Kooning, fellow Swiss photographer Robert Frank and Alberto Giacometti. He spoke little English, yet traveled across the United States. While the former became a close lifelong friend, both encouraged Matter to expand his artistic horizons. "History of Writing Non-Alphabetic Systems of Writing", This page was last edited on 2 September 2020, at 19:53. He worked with Adolphe Mouron Cassandre, Le Corbusier and Deberny & Peignot. In 1960, he started photographing the sculpture of Alberto Giacometti, another spiritual intimate, for a comprehensive book, a project on which Matter worked for 25 years and that got published posthumously. From 1952 to 1976 he was professor of photography at Yale University and from 1958 to 1968 he served as design consultant to the Solomon R. Guggenheim Museum in New York and the Museum of Fine Arts in Houston. [1], He went to the United States in 1936 and was hired by legendary art director Alexey Brodovitch. Later, he affiliated himself with a photographic studio “Studio Associates”, located near the Condeé Nast offices, where he produced many of his finest works. Herbert Matter's graphic work combines the visual stringency of the Swiss school with American Pop culture. As Alvin Eisenman, head of the Design Department at Yale and long-time friend, points out: “Herbert had a strong feeling for minute details and this was exemplified by the distinguished typography he did for the Knoll catalogues.”. [1], As a photographer, Matter won acclaim for his purely visual approach. The practice was at first tolerated but by 1950 it was banned on the grounds that it "has interfered with our own interests and has been a severe handicap to our editorial operations". There, the artist attended the Academie Moderne under the tutelage of Fernand Léger and Amédée Ozenfant. "The absence of pomposity was characteristic of this guy", said another designer, Paul Rand, about Matter. From 1958 to 1968, he was the design consultant for the Guggenheim Museum, applying his elegant typographic style to its posters and catalogues many of which are still in print. Matter died on May 8, 1984, in Southampton, New York. The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design. In 1932, he returned to Zurich, where he designed posters for the Swiss National Tourist Office and Swiss resorts. In 1932, abruptly expelled from France for not having the proper papers, he returned from Switzerland to follow his own destiny.”Herbert’s background is fascinating and enviable,” says another design-legend Paul Rand. The American Institute of Graphic Arts (AIGA) awarded Matter its Gold Medal in 1983. Herbert Matter’s (American/Swiss, 1907–1984) graphic career took off after he moved to Paris in 1925, and attended the Academie Moderne under the guidance of Fernand Léger and Amédée Ozenfant.He joined the team of the legendary Deberny and Peignot in 1929, where he mastered the intricacies of typography and assisted A.M. Cassandre and Le Corbusier. Yale Collection of Herbert Matter (MS 1630). Born in Engelberg, Switzerland, Matter studied painting at the École des Beaux-Arts in Geneva [fr] and at the Académie Moderne in Paris under the tutalge of Fernand Léger and Amédée Ozenfant. During the late Fifties and early Sixties, he was an intimate participant in the New York art scene, counting Jackson Pollock, Willem de Kooning, Franz Kline and Philip Guston as friends and confidants. He is best known for his pioneering use of photomontage In 1954, he was commissioned to create the corporate identity for the New Haven Railroad. In 1952, he was asked by Eisenman to join the Yale faculty as professor of photography and graphic design. Biography. A master technician, he used every method available to achieve his vision of light, form and texture. His creative life was devoted to narrowing the gap between so-called fine and applied arts. Herbert Matter was born in 1907 in the small mountain village of Engelberg, Switzerland. https://en.wikipedia.org/w/index.php?title=Herbert_Matter&oldid=976414777, Articles needing additional references from February 2012, All articles needing additional references, Wikipedia articles with BIBSYS identifiers, Wikipedia articles with RKDartists identifiers, Wikipedia articles with SIKART identifiers, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with Trove identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License. Herbert Matter Biography - Herbert Matter was a celebrated American based graphic designer and photographer of Swiss origin. Inspired by the work of El Lissitzky and Man Ray, Matter was intrigued by photograms, as well as the magic of collage and montage – both were favored modes. Matter soon began taking photographs for Harper’s Bazaar and Saks Fifth Avenue. Herbert Matter was a world-renowned American focused graphic designer and photographer coming from a Swiss background. In 1932, he returned to Zurich, where he designed posters for the Swiss National Tourist Office and Swiss resorts. During World War II, Matter made striking posters for Container Corporation of America. In 1944, he became the design consultant at Knoll, molding its graphic identity for over 12 years. When the tour was over, he decided to remain in New York. In 1929, his entry into graphic design was completed when he was hired as a designer and photographer for the legendary Deberny and Peignot concern. 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